Panel cutting
HOMAG cutting systems support accurate, repeatable preparation of panel components.
About HAIROJV and our China sourcing model
Guangzhou Hairongju International Trade Co., Ltd began with a simple ambition: connect capable Chinese product resources with overseas customers through a more direct, market-aware export model.
Headquartered in Guangzhou, the company organizes three product lines—homeware, furniture and outdoor products—around buyer needs, selected supply resources, product development and coordinated export execution.
Discover our story →
Closing the distance between production and the overseas market
HAIROJV was created around the belief that export businesses need more than access to products. They need a clear understanding of the market, a disciplined way to organize domestic resources and a channel for learning directly from customers.
Furniture provided an early operating foundation, but it does not define the company alone. HAIROJV applies the same buyer-facing method across homeware, furniture and outdoor products: understand the market brief, match appropriate Chinese resources, clarify the product version and coordinate the path toward export delivery.
Our role is to make capable Chinese product resources easier for overseas buyers to understand, evaluate and work with.
Four milestones that shaped HAIROJV
The company developed step by step—from its first furniture export activity to a broader cross-border brand platform headquartered in Guangzhou.
- 01
July 2025
The company is established
Guangzhou Hairongju International Trade Co., Ltd was formally established, giving the growing business a permanent base in Guangzhou.
- 02
August 2025
Furniture export begins
The first home-furniture products entered overseas markets, marking the beginning of the company’s cross-border brand journey.
- 03
March 2026
Outdoor living is added
Inflatable tents became the second product direction, expanding the business from a single category toward a broader living-products platform.
- 04
July 2026
Independent website development
The independent website was developed to create a direct channel for brand presentation, market communication and customer feedback.
Full-category industrial resource example
Industrial capability behind our full-category sourcing
View factory →HAIROJV integrates full-category supply resources and matches the right manufacturing capabilities to different markets, product requirements and purchasing programs. From product development and sample approval to quality control and export delivery, one coordinated process supports reliable, scalable sourcing. The representative smart-manufacturing base below illustrates this coordination capability in practice.
From single-product manufacturing to full-category coordination
This representative manufacturing base provides digital processing, quality management and project coordination for panel furniture and related components, offering verifiable manufacturing and delivery evidence for multi-category sourcing. Its standardized project covers approximately 30,000 square metres.
- 2019
- Representative manufacturing base established
- 2025
- Standardized program launched
- 30,000 m²
- Representative project scale
- Digital flow
- Production monitoring and material handling
Edge banding & drilling
Automated and special-shaped processing resources support standard and non-standard component requirements.
Intelligent storage
Three-dimensional storage and sorting systems organize panels and semi-finished components through production.
Digital monitoring
Centralized production visibility supports equipment-status, progress and quality-parameter review.
Three principles behind the company
01
Stay close to market needs
Build direct communication channels with overseas customers, understand local market dynamics and use real customer needs to drive continuous business improvement.
02
Uphold product quality
Follow standards suited to each product and target market, maintain stable production processes and build our business on dependable quality.
03
Build long-term mutual success
Focus on long-term brand building and stable partnerships, going beyond one-off transactions to pursue sustainable, mutually beneficial growth.
One supply capability, three business paths
HAIROJV uses one product, supply and export-coordination capability to support own-brand development, partner programs and full-category sourcing.
Own brands and market validation
Develop product ranges for target markets, establish brand presentation and improve through real orders.
OEM / ODM partner development
Coordinate customized manufacturing, packaging development and product iteration with international brands, retailers and project buyers.
View partner development services →Full-category sourcing and export coordination
Integrate multi-category manufacturing resources and coordinate selection, quotation, inspection, packaging and shipment.
Are you ready to start your purchasing plan?
Share your product references, target market, quantities and customization requirements. We will help clarify the next quotation and product-development steps.